Case Studies

CASE STUDIES ARE ESSENTIALLY STORIES ABOUT HOW PLANS WERE CONCEPTUALIZED WITH THE DUAL-PURPOSE OF BEING GOOD FOR BUSINESS & POSITIVELY IMPACTING THE QUALITY OF LIFE FOR SPECIFIC GROUPS OF PEOPLE

ME-WE COALITION-COMMUNITY BUILDING

ACTIVE CLIENT: Savannah-Chatham Sustainability Coalition

LOCATION: Savannah, GA

PROGRAM: Make Earth Every Day

OBJECTIVE: Expand annual Earth Day Festival business & nonprofit coalition into a year-round mission to "Make Earth Day Every Day."

STRATEGIES OFFERED:

1. Strategic Partnership with City & Planetary Alliance

2. Foundational Structure & Staffing;

2. Seed Funding & Coalition memberships;

3. Signature Award Program;

4. Creative Committee;

5. Community Calendar;

6. Co-Hosted Events

RESULTS: Visit our Healthy Planet Project page

EMPOWERING COMMITMENT

CLIENT: Schick

LOCATION: National campaign

PROGRAM: Schick Rookie Spokesteam

OBJECTIVES: Deepen product awareness of Schick razors in relation to NBA Rookie athletes after having renewed sponsorship commitment repeatedly.

STRATEGIES OFFERED:

1. Established Rookie spokesteam with 4 NBA players with individual marketing and public relations deliverables.

2. Conceptualized & managed full-page Advertorial campaign series with Sports Illustrated

3. Online chats and All-Star Weekend appearances

RESULTS: Schick creatively empowered their product sales by expanding their sponsorship rights with a customized marketing communications plan within an unprecedented 4-athlete spokes team commitment.

EMPOWERING CREATIVE SELF-EXPRESSION

CLIENTS: Corel

LOCATION: North America & Europe

PROGRAM: F.I.R.S.T. Serve

OBJECTIVE: Create a program to highlight title sponsor, Corel's donation of software licenses to schools for free in select WTA global markets

STRATEGIES OFFERED:

1. Create a broader community program featuring school visits from top athletes speaking about self-confidence and creativity.

2. Expanded media relations outreach

3. Expand from Canada to USA and Europe.

RESULTS: Local media coverage was exponentially increased due to Corel being positioned within a positive character-building event - weaving in the mention of their software license donations.

COURAGEOUS INTEGRATION FOR EXPANDED POSITIVE IMPACT

CLIENT: Prudential Securities

LOCATION: USA

PROGRAM: Winning Returns

OBJECTIVE: Build customer awareness for local Prudential Securities offices at the multi-layered amateur to elite tennis sponsorships: USTA Satellite Circuit. USTA/US Open Grand Slam and Tier 1 ATP/WTA event in Miami.

STRATEGIES OFFERED:

1. Create an umbrella campaign conceptually linking the sport of tennis to the actions of financial planning.

2. Created in-game recognition program with official in-game message and media distribution for player with "Winning Returns" returning the serve of an opponent.

3. Created at-tournament tent kiosks with message of "winning returns" on your investments of the court.

RESULTS: Local offices were able to better prospect at-tournament sites; Miami Herald highlighted "Prudential Securities Winning Return" as being the best corporate sponsor program to be legitimately linked to what they do as a business.

IN-PROGRESS: HAPPY PEOPLE

In-Progress: Creative Resilience

IN-PROGRESS: Join us for Laughing Together Project

IN-PROGRESS: PRIORITIZING FOR PROSPERITY

In-Progress: Research & Product Offerings

IN-PROGRESS: Visit our Prosperity Project page