OUR APPROACH: 4Cs for 21st Century Empowering Me and We
CREATIVE CAMPAIGN CONCEPTS
"Winning Returns" for Prudential Securities
Conceptualized overarching umbrella campaign linking on-court promotion and at-stadium local office presence within multiple tennis sponsorship levels from grassroots USTA satellite circuit, Tier 1 event in Key Biscayne, FL and US Open Grand Slam event. [Creativity & Commitment]
Schick NBA Rookie Team (1999-2000)
Conceptualized supporting Schick NBA Rookie platform sponsorship with signing a Rookie Team (most likely to win Rookie of the Year (Elton Brand, Steve Francis and Lamar Odom) with online chat sessions, autograph sessions and Sports Illustrated advertorials. [Courage, Creativity, Commitment]
F.I.R.S.T. Serve - Corel WTA Tour (1998)
Conceptualized gift of unlimited Corel draw software licenses to underserved high schools at US and international locations for Tour title sponsor, Corel embraced within a top player school visit to offer creativity and leadership messages tied to the anacronym:
I - initiate when necessary
R- espect those around you
T-eamwork gets the job done!
[Compassion, Creativity, Commitment.]
[Today, FIRST Serve is a USTA program]
References Available Upon Request
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