OUR APPROACH:  4Cs for 21st Century Empowering Me and We

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Creativity
Courage
Compassion

CREATIVE CAMPAIGN CONCEPTS

"Winning Returns" for Prudential Securities

Conceptualized overarching umbrella campaign linking on-court promotion and at-stadium local office presence within multiple tennis sponsorship levels from grassroots USTA satellite circuit, Tier 1 event in Key Biscayne, FL and US Open Grand Slam event.  [Creativity & Commitment]

Schick NBA Rookie Team (1999-2000) 

Conceptualized supporting Schick NBA Rookie platform sponsorship with signing a Rookie Team (most likely to win Rookie of the Year (Elton Brand, Steve Francis and Lamar Odom) with online chat sessions, autograph sessions and Sports Illustrated advertorials. [Courage, Creativity, Commitment]

F.I.R.S.T. Serve - Corel WTA Tour (1998)

Conceptualized gift of unlimited Corel draw software licenses to underserved high schools at US and international locations for Tour title sponsor, Corel embraced within a top player school visit to offer creativity and leadership messages tied to the anacronym:

 

F-ollow through

I - initiate when necessary

R- espect those around you

S-hare

T-eamwork gets the job done!

[Compassion, Creativity, Commitment.]

[Today, FIRST Serve is a USTA program]

References Available Upon Request

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